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What is our mission?


Our vision is of a world in which billions of low-income people better manage their risks and therefore break the cycle of poverty.

We believe that:

  • Low-income people should be able to benefit from valuable insurance services and make informed choices to manage their risks.
  • Increasing access to insurance and creating a better understanding of its value will help reduce vulnerability and poverty amongst low-income people.
  • Creating an insurance culture among low-income people will allow them to appreciate the value of insurance and demand better quality services.


Our mission is to learn how insurance can benefit low-income households. We share best practices that emerge from the sector  to inspire others to adopt them and to experiment further.

We achieve this mission by stimulating innovation, contributing to the development of valuable products, promoting models that reach large volumes of clients, and contributing to the development of microinsurance markets in specific countries.