Insurance Consumer Education – Kenya (ICE-Kenya)

Project Basics

This project is a joint initiative of Microfinance Opportunities (MFO), a resource centre that promotes client-led microfinance and specializes in financial education for the poor, and the Association of Kenyan Insurers (AKI). While the need for insurance education targeted at the low-income market is well recognized, few private institutions are willing to invest in education for fear that it might benefit their competitors. Completed in December 2011, the project has galvanized insurance education efforts in Kenya by building local capacity to disseminate insurance education as a public good. A training of trainers (TOT) workshop was organized to disseminate the content and delivery of MFO’s innovative “Risk Management and Insurance” curriculum to insurance companies and delivery channels. MFO and AKI have been collaborating on an industry-wide education strategy to facilitate uptake and usage of insurance in Kenya. This was done through a participatory radio campaign that provided consumers with the knowledge and skills necessary to move them from reactive to proactive risk management strategies such as insurance.  Rigorous research was put in place to evaluate the effectiveness of the campaign on increasing insurance literacy of listeners. The project also provided technical support to organizations other than insurance companies that were interested in adapting the “Risk Management and Insurance” material to other media channels.       

NOTE: This project was successfully completed in 2011

Date of final Learning Journey update: February 2012