CNSeg, the association of insurance organizations in Brazil, aims to build an informed client base in the low-income community and develop a methodology for the sector to effectively disseminate information about insurance. The project’s goal was to raise awareness about insurance and to educate low-income individuals and related commercial enterprises in the formal and informal economy.
CNSeg conducted a pilot study in Santa Marta slum, in Rio de Janeiro's southern region, to test how effectively different communication channels impart insurance education. The project was known as “Estou Seguro” and involved various communication tools: a radio soap opera, a short film, street theatre plays, and printed material. The project also organized a Samba contest within the community.
Date of last Learning Journey update: October 2012