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Asociación Mexicana de Uniones de Crédito del Sector Social A.C. (AMUCSS)

About the Project
Project Name: 
Red Solidaria de Microseguros Rurales (RedSol)
Type of Facility Project: 
Innovation Grant
País de operaciones: 
Mexico
Region: 
Latin America and the Caribbean
Project Thematic Focus: 
Insitutional models and business processes
Type of Risk Carrier: 
regulated insurance company
Type of Distribution Channel: 
Bank
Microfinance institution
Non-governmental organization
Project Description: 

AMUCSS has offered micro life insurance since 2005 on a small scale and in partnership with private companies. This project builds on this previous learning experience together with a strong and innovative network to market and deliver the products.

AMUCSS plans to establish, through a strategic alliance with rural organizations and private insurance companies, an innovative delivery model to distribute microinsurance products to indigenous communities in remote areas. Presently these services are almost nonexistent for the concerned stakeholders. The project includes the development of a microinsurance network that integrates all key actors, the delivery of a tailored product for low income people, education for consumers and operators, and applied research.

AMUCSS will liaise between community organizations and the insurance industry to help the latter understand the risk management needs of its members, and also negotiate with the insurers to develop and offer relevant products to the rural poor. This initiative additionally includes use of technology such as pre-paid cards and mobile banking to transfer small amounts of money to expand outreach and efficiency.

AMUCSS will collaborate with Agroasemex – a Mexican based academic institution - University of California at Berkeley and at Los Angeles (UCLA) to develop and implement their research agenda.

Beneficiaries: 

In this project, AMUCSS expects to serve 100.000 families in remote and marginalized areas in Mexico. The project will target rural populations – especially indigenous – who are not yet covered due to remote locations, local language barriers, and lack of resources.

Lessons from the Project
Learning Agenda: 
  • How do the rural poor manage the risk? What are the specific needs of the low income population for risk management tools?
  • What is the added value of insurance products promoting proactive behaviours and protecting assets compared to informal schemes used?
  • What is the added value to invest in education to build an insurance culture?
  • How to develop an organizational model to facilitate the delivery of micro insurance? What is the added value of a cooperative association aiming to convert into a “broker’? How replicable is such a model?
  • To what extent does technology contribute to higher outreach, improved efficiency, lower prices, etc.?
Emerging Lessons: 
  • There is a predominance of informal financial practices to prevent and attend the shocks.
  • Risks related to agriculture and health are the most important and recurrent risks faced by the rural households.
  • An important proportion of low-income people who ask for formal loans, do it to deal with financial shocks. 
  • Formal savings are not enough to respond to the shocks faced by the rural households. 
  • Informal solidarity schemes are a considered by community as reliable support mechanisms in Mexican rural areas.
  • The participation of the various actors in the product development value chain of microinsurance, can lead to greater acceptance by the channels and the target population.
  • Marketing and one-on-one explanations are not enough to build households’ insurance culture. 
  • Satisfied clients can help in building an insurance culture in a community.
  • A certain level of financial education may be prerequisite to building an insurance culture. 
  • Given the different capabilities of rural institutions, customized financial educations programs have to be developed to adapt to their needs and the final customers’. 
  • A model that enables small organizations to get familiar with microinsurance concepts and activities allows a better interaction between rural organizations and insurance companies.
  • The integration events that RedSol organizes for its members and partners generates an identity amongst the institutions and its field staff, of being part of a distribution network. In addition valuable information from the field, allows for the exchange of best practices to help RedSol operate more efficiently.
  • Synergies between the different organizations belonging to AMUCSS has increased the number of promoters of the business of RedSol.
  • Providing insurance products for the risk needs of the partner institutions can create loyalty. 
  • The implementation of a unique information system that is simple and easy to implement is a need of small organizations. This system can become an incentive for organizations to join the network given the economies of scale benefits. 
  • Building the commitment of local organizations to delivery of microinsurance is key to improving access of rural people to insurance products. 
  • Incentive systems for selling insurance products may have to be revisited to stimulate sales in local organizations.
  • It is difficult for organizations that don’t belong to the traditional insurance sector, to generate interest amongst insurance companies. 
  • The high staff rotation that the microfinance industry suffers, transform the training activities into a risky and expensive investment. 
  • An assessment mechanism for new institutions that are prospected by an insurance network is necessary to ensure the sustainability of the network.
  • A combination of voluntary and collective (mandatory group) products that spread the income throughout the time of RedSol provides for a stronger financial sustainability strategy. 
  • The range of services that RedSol provides to the insurer and its partners requires RedSol to develop the capacities of its personnel of the network. However, not all specialties in need will be developed within the network and can be tapped through the support of external consultants.
  • Compared to other types of rural organizations, microfinance institutions seem to have more appropriate sales methods and skills to distribute microinsurance in the rural context. 
  • To develop a distribution network of microinsurance it is necessary to know the institutional strength of partner organizations given the range of strength. 
  • While developing a health product it is important to take into account the public health entity, considering that the supply of health varies by geography. The development of a health insurance product must be based on existing access to population health services as well the additional needs of the customers in such a way to create products that add value to current health practices.
About the Organization
Tipo de vínculo con el Fondo: 
Innovation grantee
Country of Head Office: 
Mexico
Region : 
Latin America and the Caribbean
Type of institution : 
Non government organization
Participation in Microinsurance: 
Broker
Organizational Overview: 

The Asociación Mexicana de Uniones de Crédito del Sector Social A.C. (AMUCSS), a not for profit organization, was established in 1992 by a dozen of credit unions specialised in rural finance. The mission of the organization is to contribute to better financial services in rural areas by creating, strengthening, and expanding local financial institutions with a strong link within the communities. AMUCSS supports a variety of institutions including a network of rural credit unions, self-insurance funds, and micro banks in different regions of Mexico. AMUCSS has also developed in the last 10 years a recognised capability in rural microfinance. AMUCSS works with more than 65 partners coming from private, academic, government or grass roots organizations, credit unions and cooperatives.

More about the Organization
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